Internet communications are faster, cheaper and allow for near instantaneous feedback
Why Enhanced Internet Communications?
The most streamlined and cost-effective method of communications is achieved by using the power of the internet to build dynamic and interactive web sites that inform, engage and mobilize the community toward positive action. The power of cyberspace is that it can give meaningful involvement to all interested participants. A full Interactive Dialogue will give your Referendum Campaign openness and honesty. Establishing a dialogue means that you listen and participate.
An internet based campaign will allow for wide use and strategic database management of Registered Voters lists, development of “opt-in” emailing lists, recruitment of internet-actioned volunteers, development of on-line training for key communicators and volunteers, and on-time delivery of key messages to targeted audiences.
Use of the internet does not supplant traditional techniques. It enhances them, allowing for expeditious posting of News Releases, Q&A, Newsletters, Letters to the Editor and videos.
However, expensive full-color brochures can be supplanted by significantly less-expensive full-color, on-line presentation of architects’ plans and referendum features, of the tax impact, and of the population projections or user decisions that make capitol programs complex and in need of detailed explanation.
Surveys can help the district gather feedback about key issues, and better understand voter concerns and perceptions. On-line audience-response surveys can be facilitated on a scheduled basis as the referendum plan is defined, as attitude surveys once the referendum is finalized, or as instant feedback when “issues” arise. Scientific “random sample” telephone surveys can further support understanding. Results are quickly tabulated by software, for strategic interpretation by our analysts, and presentation to the decision makers .
The objective of any communications program is to create awareness and possibly change behavior. By presenting a well thought out plan, and asking for Get Out the Vote help, the district will mobilize those who are most supportive of the district plan.
Interactive Dialogue recognizes that no two communities are alike and structures a program of web utilization and traditional communications that meets your specific need.
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